Fractional sales leadership involves hiring a sales leader, such as a Sales Director, VP of Sales, or CRO, on a part-time or contractual basis rather than full-time. This strategy offers companies the expertise of seasoned sales leadership without the long-term commitment and expense of a full-time position. It's especially advantageous for startups, small to mid-sized businesses, or organizations in the midst of transition or restructuring. Moreover, as your team grows and the need for a full-time sales leader emerges, you'll have the necessary tools, methodologies, and team already established. We will then facilitate a smooth transition from fractional to full-time sales leadership.
We adopt a data-driven approach to sales management, leveraging the tools you already possess in-house or suggesting the ones necessary for success. Our strategy involves constructing a tailored sales process based on the industry-standard MEDDPICC methodology, ensuring a sales process that is consistent, quantifiable, and expandable. This approach allows us to pinpoint trends and opportunities, aiding our clients in accurately forecasting and realizing their business objectives.
We empower your team with the new MEDDPICC process and train them in the latest and most effective sales techniques. We conduct one-on-one coaching, weekly cadences, team calls, and executive forecasts. Moreover, we focus your team's efforts on profit-generating activities, utilizing AI tools to expedite sales communications.
Direct sales to the end customer present challenges that can be overcome with a robust sales methodology. Channel Sales, however, come with their own set of challenges, including the differences between 2-tier and 1-tier programs, constructing your program guide, and engaging suitable partners effectively. Leveraging over 50 years of combined experience in channel management and leadership, we are equipped to create a tailored program guide for your business, formulate your channel sales strategy, and provide training, coaching, and mentoring for your team.
Our team has developed their careers by identifying, nurturing, and securing opportunities ranging from high five figures to six and seven figures. Our varied backgrounds and skill sets enable us to deliver extensive Go-To-Market (GTM) strategies for software solutions marketed to businesses across various sizes and industries.
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